When practicing social listening activities for public health purposes such as infodemic management, health professionals need a taxonomy adapted to their questions and to the domain they cover. Tailoring their search strategy to collect data relevant for infodemic insights generation will allow them to build strong and evidence-based recommendations for public health action. This course will health public health workers to design a taxonomy for social listening adapted to their needs.
Language: English
English
Health topic
Course information
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Overview: In our new digitized information environment, social listening has become a regular task carried out by the health authorities for public health purposes. However, most of the existing social listening methods, coming from business marketing, need to be adapted to collect relevant data allowing adequate integrated analysis to inform an infodemic intervention strategy or any other public health programmes design. A thought-out taxonomy will allow you to align your search strategy with topics that are most relevant to your question of public health concern and cover the domains that your organization is responsible for.
With this course, participants learn how to develop such taxonomy and adapt it to their context, with real world examples of how it has been used in social listening during recent health emergencies. After completing this course, interested participants can enrol in further courses of the infodemic management OpenWHO course series as they become available.
Duration: Approximately 1 hour.
Certificates: A Certificate of Achievement will be available to participants who score at least 80% of the total points available in the final assessment. Participants who receive a Certificate of Achievement can also download an Open Badge for this course. Click here to learn how.
Should you be interested in learning more about other aspects of infodemic management, please refer to the remaining modules of this course series:
- Infodemic Management 101
- Infodemic Management: Addressing health misinformation
Infodemic Management: Social marketing and message testing methods
Infodemic Management: Developing an infodemic insights report
Infodemic Management: Using human-centered design good practices
Infodemic Management: Working effectively as an infodemic manager in the field
What you'll learn
- Describe the purpose of a taxonomy for social listening
- Explain how a taxonomy applies to infodemic management
- Describe how a taxonomy facilitates the creation of an infodemic insights report
- Consider the different ways a taxonomy could be applied to your program or health response
- Describe the standard structure and categories of the taxonomy
- Ask the right questions to develop an appropriate taxonomy for your program
- Complete a fishbone exercise as a first step to developing a taxonomy
- Develop a taxonomy for a health topic or issue
- Talk about recent taxonomies that have been developed during recent health emergencies
- Explain how taxonomies have benefited infodemic management activities and the potential for the future of health programming
Course contents
Course Overview
Module 0: How can a taxonomy support infodemic management activities?:
By the end of this module, you will: describe the purpose of a taxonomy for social listening, and explain how a taxonomy applies to infodemic management.Module 1: How to use a taxonomy in social listening activities:
By the end of this module, you will: differentiate the use of social listening methods in infodemic management; describe how a taxonomy facilitates the production and delivery of infodemic insights; and consider the different ways a taxonomy can be adapted to your program or health response.Module 2: How to develop a taxonomy:
By the end of this module, you will: describe the standard structure and categories of the taxonomy; develop a taxonomy that will be the most useful to your program or country needs by asking the right questions with your team, and avoid common pitfalls as you develop your taxonomy.Module 3: Taxonomies in practice:
By the end of this module, you will: talk about taxonomies that have been developed during recent health emergencies; explain how taxonomies have benefited infodemic management activities and the potential for the future of health programming.Final Assessment
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Certificate Requirements
- Gain a Record of Achievement by earning at least 80% of the maximum number of points from all graded assignments.
- Gain an Open Badge by completing the course.